Brand Identity

Cereal Lovers

A specialty coffee shop in the heart of Luxembourg 

Nestled in the inner courtyard of the Théâtre des Capucins in the heart of the city centre, Cereal Lovers is the first shop fully dedicated to high quality breakfast with their own quality muesli production. 

MONOGRAM collaborated closely with the proprietors in the development of both the brand identity and packaging for their muesli and granola products. Using natural cardboard tubes and understated black and white labels emphasize the honesty of the product.