Brand Identity


The character of a nation is shaped by the stories and the personalities of the people living in it and the common values they all share.  

Cultural diversity and political stability have always shaped the development of this central country in Europe. The country’s signature is a visual translation of everything that sets Luxembourg apart and makes it extraordinary. 

Established in 2017 as a collaborative effort by the design team I was part of at binsfeld & the agency Vidale Gloesener, this brand has since evolved into an integral component of Luxembourg’s international promotion efforts. Over time, numerous partners have embraced Luxembourg’s signature along with its distinctive visual elements, and they continue to contribute daily within their respective domains to champion Luxembourg on the global stage. 

Design : binsfeld & Vidale Gloesener